Privacy Policy

Last updated: January 2026

This Privacy Policy explains how ironedmaiden.co.uk ("we", "us", "our") collects and processes personal data when you visit our website, which provides information and affiliate links relating to Sun Bingo and other gambling services. Our website is intended for users aged 18 and over. We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

Information We Collect

We may collect the following types of personal data:

Identity data: name and email address if you contact us, subscribe to updates, or submit an enquiry.
Technical data: IP address, browser type, device type, operating system, approximate location, and time zone.
Usage data: pages visited, time spent on the site, clicks, referral source, and interactions with affiliate links.
Cookie data: information collected through cookies and similar technologies as described below.

How We Use Information

We use the information we collect for the following purposes:

Analytics: to understand how visitors use the website and improve our content and user experience.
Affiliate tracking: to record clicks and referrals to Sun Bingo and other gambling partners, which may earn us a commission.
Site improvement: to analyse trends, administer the website, and diagnose technical issues.
Communication: to respond to enquiries or requests you submit to us.

Our legal bases for processing include your consent, our legitimate interests in operating and improving the website, and compliance with legal obligations.

Cookie Policy

We use cookies and similar technologies to collect information about your browsing activity. The types of cookies we use include:

Strictly necessary cookies: required for the website to function.
Analytics and performance cookies: help us understand how visitors use the site, such as through Google Analytics.
Affiliate tracking cookies: track clicks and referrals to gambling operators so that commissions can be attributed correctly.
Advertising cookies: may be set by third-party advertising or affiliate networks to show relevant ads.

You can opt out of non-essential cookies by adjusting your browser settings, using our cookie consent tool where available, or visiting Google Analytics Opt-out. You can withdraw your consent to cookies at any time by clearing your browser cookies and changing your preferences.

Third-Party Links

Our website contains links to third-party websites, including online casinos, bingo sites, and affiliate networks. Once you leave our website, we do not control the privacy practices or content of those third parties. We encourage you to read the privacy policy of every website you visit. We are not responsible for how third parties collect, use, or share your personal data.

Your Rights

If you are located in the UK or European Economic Area, you have the following rights under the UK GDPR and EU GDPR:

Right of access to your personal data.
Right to rectification of inaccurate or incomplete data.
Right to erasure ("right to be forgotten") in certain circumstances.
Right to restrict processing.
Right to data portability.
Right to object to processing based on legitimate interests.
Right to withdraw consent at any time where processing is based on consent.
Right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK.

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know, the right to delete, the right to opt out of the sale or sharing of personal information, and the right to non-discrimination. We do not sell personal data in the traditional sense, but third-party affiliate tracking cookies may involve data sharing as described in the Cookie Policy.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy. Analytics data may be retained for up to 26 months. Contact enquiries are typically